Whist researching into this area we found there wasn't a specific company or design studio that was commissioned to create this sign. so we thought we could branch out and create a collective that specialised in this sort of design.
The specifications of the brief are as follows
- What skills and services do you have to offer?
- Who is your target market?
- Who is your competition and how will you compete?
- What are your costs, charges and financial considerations?
- How will you structure your studio?
- Who will be responsible for what?
- How will you promote your services? To who? Using what media?
So we had established our service and our target market was at first corporate companies but after some though we decided that we should also accommodate to smaller more bespoke clients would be beneficial for our company. In terms of competition we couldn't really find a company out there that was alike to ours so our competition was fairly non existent.
In terms of costs we allocated each member in our group a job. when we broke down what costs we needed to take into account we found that this was a much bigger job that originally thought.
Instead of working constantly as a group we had meetings to decide who would look into what on our own. This helped in a sense because we were able to generate a lot of individual ideas then bring them all together when we met up for a meeting.
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