OUGD 503 - Studio brief 2 _ A design presence

For this brief It was a case of thinking what really represented me as a designer. I didn't particularly go down a conventional route for development as im designing for myself and I feel I would just have to think what best represents me.
At first I was considering going with an idea of fold out business cards. I thought this could work because I feel conventional business cards could often be lost amongst other peoples and because thay are pretty much all the same size you really need yours to stand out. My thought process was that the business card would be printed on a3 on a thin stock so it could be folded up to a conventional side. Then when the client took your card home they could put it on the wall as you would do with a poster. The poster would have relevant information on but it would also be a piece of art, ensuring that your card wouldn't be lost amongst everyone else's. I looked into what could go onto the card and I started playing around with putting my face on the poster but make 3 different versions in 3 different styles.

I liked this idea because I feel it would be memorable to a client but I felt that it would lack cohesion throughout my whole range of branding. I wanted to create something that could be applied to everything that was something more than just a logo. I thought about what really first got me into graphic design which was illustration. I aways used to sketch when I was younger so I thought about coming up with a range or illustrations that could be applied across a whole range. For this stage I looked back to one of the first illustrators that I first took inspiration from which is Andy Rementer. I really like his style of illustration and the way he uses humour within his work. Something that I feel would be a major benefit in personal branding because something that makes you laugh instantly become more memorable.

His work is simple and there is something quite aesthetically pleasing about it. I feel his illustration style isn't to dis-similar to mine so I thought about creating my own illustrated characters

For the brief we were asked to create a pack that contained your personal branding. this was based around, business cards, a creative cv, samples of your work and any other relevant information. For the second part of the brief we also had to create a web site/mock up to display work and any contact information.

Aside from creating a unique visual identity I had to create a logo. These examples below are a broduct of many pages of drawing out my initials JG. I did originally go with my name but  felt it didnt look right on a page and as for a logo it didn't particularly work. I went for a very hand drawn sketched logo because I feel it reflects my practice better than a computer generated piece of type.

 

 These were the initial sketched for the illustrations I did, I planned to put these into illustrator to add some colour.

 This was some sketches for a typeface I wanted to try and create. I gave up on this because I thought I should have some digital element to my work because I dont predominantly work in just hand drawn I do have quite a mixture in my work.

These were all the elements too my promo pack.

I was happy with how my mocked up website turned out. I liked the simplicity of it yet it still maintained some functionality.
I was overall happy with my promo pack, I felt it reflected my practice well as I had a mix of digital and hand drawn approaches. I feel this year I really have been equally exploring each area within my work.